{
  "datasetVersion": "1.0.0",
  "name": "Personal injury law-firm query retrieval study",
  "description": "The first 10 URLs returned by the OpenAI web-search tool for three personal-injury query patterns, classified by visible source type.",
  "generatedAt": "2026-08-17T09:32:10Z",
  "publisher": {
    "name": "Quoted First, Inc.",
    "url": "https://quotedfirst.com/"
  },
  "methodology": {
    "surface": "OpenAI web-search tool available in the ChatGPT research environment",
    "browserSearchUsed": false,
    "sampleSize": 3,
    "resultsPerQuery": 10,
    "classificationRule": "Each returned URL was classified from the visible publisher and page identity at observation time as law-firm-owned, directory-or-roundup, or government-or-court.",
    "limitations": [
      "This is a small point-in-time sample from one search surface, account context and location context.",
      "Returned URLs are retrieval observations, not endorsements or legal recommendations.",
      "Result sets can change; the sample does not disclose or prove a ranking formula.",
      "A retrieved page may not be cited or named in a generated answer."
    ]
  },
  "observations": [
    {
      "id": "new-jersey-walmart-scenario-2026-08-17-093110",
      "observedAt": "2026-08-17T09:31:10Z",
      "query": "I broke my leg in New Jersey at a Walmart. What law firm should I go to?",
      "queryType": "injury situation plus retailer plus state",
      "sourceTypeCounts": {
        "lawFirmOwned": 7,
        "directoryOrRoundup": 0,
        "governmentOrCourt": 3
      },
      "topResults": [
        { "position": 1, "url": "https://www.njcourts.gov/system/files/cases/briefs/a2926-23briefs.pdf", "sourceType": "government-or-court" },
        { "position": 2, "url": "https://morrisdowningsherred.com/practice-areas/personal-injury/lawsuits-against-walmart/", "sourceType": "law-firm-owned" },
        { "position": 3, "url": "https://www.jerseycitylawyer.com/practice-areas/premises-liability/slip-fall/supermarket-injuries/", "sourceType": "law-firm-owned" },
        { "position": 4, "url": "https://www.lawleonard.com/slip-and-fall-accidents/slip-and-fall-at-walmart/", "sourceType": "law-firm-owned" },
        { "position": 5, "url": "https://www.njcourts.gov/system/files/court-opinions/2024/a0065-22.pdf", "sourceType": "government-or-court" },
        { "position": 6, "url": "https://www.lawleonard.com/workers-compensation/wholesale-grocery-store-work-injury/walmart/", "sourceType": "law-firm-owned" },
        { "position": 7, "url": "https://drblookupportal.judiciary.state.nj.us/DocumentHandler.ashx?document_id=1179227", "sourceType": "government-or-court" },
        { "position": 8, "url": "https://www.simonattorneys.com/slip-and-fall-attorney-new-jersey", "sourceType": "law-firm-owned" },
        { "position": 9, "url": "https://www.jmlawyer.com/newark-slip-and-fall-lawyer/", "sourceType": "law-firm-owned" },
        { "position": 10, "url": "https://anthonycarbonepersonalinjurylawyer.com/slip-and-fall-at-a-store/", "sourceType": "law-firm-owned" }
      ]
    },
    {
      "id": "chandler-rear-end-lowball-scenario-2026-08-17-093115",
      "observedAt": "2026-08-17T09:31:15Z",
      "query": "I was rear-ended in Chandler, Arizona and the insurer is lowballing me. Which personal injury law firm should I contact?",
      "queryType": "collision type plus city plus insurer problem",
      "sourceTypeCounts": {
        "lawFirmOwned": 9,
        "directoryOrRoundup": 1,
        "governmentOrCourt": 0
      },
      "topResults": [
        { "position": 1, "url": "https://lawfirmsquare.com/blog/top-10-personal-injury-lawyers-in-chandler/", "sourceType": "directory-or-roundup" },
        { "position": 2, "url": "https://chandleraccidentattorneys.com/", "sourceType": "law-firm-owned" },
        { "position": 3, "url": "https://www.calltedlaw.com/", "sourceType": "law-firm-owned" },
        { "position": 4, "url": "https://hutzlerlaw.com/chandler/car-accident-lawyer/", "sourceType": "law-firm-owned" },
        { "position": 5, "url": "https://www.impact-legal.com/areas-we-serve-in-phoenix-az/chandler-car-accident-lawyer/", "sourceType": "law-firm-owned" },
        { "position": 6, "url": "https://callharris.com/chandler-rear-end-accident-lawyer/", "sourceType": "law-firm-owned" },
        { "position": 7, "url": "https://www.wattelandyork.com/chandler/", "sourceType": "law-firm-owned" },
        { "position": 8, "url": "https://lernerandrowe.com/arizona/chandler/passenger-injury-lawyer/", "sourceType": "law-firm-owned" },
        { "position": 9, "url": "https://www.mchonelaw.com/", "sourceType": "law-firm-owned" },
        { "position": 10, "url": "https://callharris.com/chandler-hit-and-run-accident-lawyer/", "sourceType": "law-firm-owned" }
      ]
    },
    {
      "id": "mesa-motorcycle-best-near-me-2026-08-17-093121",
      "observedAt": "2026-08-17T09:31:21Z",
      "query": "Best motorcycle accident lawyer near Mesa, Arizona",
      "queryType": "best-provider head term plus practice area plus city",
      "sourceTypeCounts": {
        "lawFirmOwned": 4,
        "directoryOrRoundup": 6,
        "governmentOrCourt": 0
      },
      "topResults": [
        { "position": 1, "url": "https://www.expertise.com/legal/motorcycle-accident-lawyers/arizona/mesa", "sourceType": "directory-or-roundup" },
        { "position": 2, "url": "https://www.avvo.com/motorcycle-accident-lawyer/az/mesa.html", "sourceType": "directory-or-roundup" },
        { "position": 3, "url": "https://www.lawyers.com/motorcycle-accidents/mesa/arizona/law-firms/", "sourceType": "directory-or-roundup" },
        { "position": 4, "url": "https://www.legalmatch.com/find/motorcycle-accident-lawyers/az/mesa.html", "sourceType": "directory-or-roundup" },
        { "position": 5, "url": "https://www.expertise.com/legal/motorcycle-accident-lawyers/arizona/gilbert", "sourceType": "directory-or-roundup" },
        { "position": 6, "url": "https://dovelawaz.com/mesa-motorcycle-accident-lawyer/", "sourceType": "law-firm-owned" },
        { "position": 7, "url": "https://www.lawinfo.com/motorcycle-accidents/arizona/mesa/", "sourceType": "directory-or-roundup" },
        { "position": 8, "url": "https://www.fellerwendt.com/mesa-motorcycle-accident-lawyer/", "sourceType": "law-firm-owned" },
        { "position": 9, "url": "https://smithalstonlaw.com/motorcycle-accident/", "sourceType": "law-firm-owned" },
        { "position": 10, "url": "https://desertstarlaw.com/mesa-personal-injury-attorneys/mesa-motorcycle-accident-lawyers/", "sourceType": "law-firm-owned" }
      ]
    }
  ],
  "summary": {
    "totalRows": 30,
    "lawFirmOwned": 20,
    "directoryOrRoundup": 7,
    "governmentOrCourt": 3,
    "interpretation": "The two detailed situation prompts favored firm-owned pages in this sample, while the best-provider head term favored directories and roundups. The observation supports testing query families separately; it does not establish a universal ranking rule."
  },
  "methodologyUrl": "https://quotedfirst.com/resources/llm-search-optimization-for-personal-injury-law-firms.html#study",
  "editorialPolicyUrl": "https://quotedfirst.com/editorial-policy.html"
}